Privacy Policy

Effective date: November 8, 2024

Thank you for visiting Rapid Media (or “we,” “us” or “our”). This Privacy Policy describes the personal data handling policies of Rapid Media, including the following:

  1. What personal data we collect from Rapid Media’s mobile applications Paddling Magazine and Kayak Angler (the “Apps”), services and our websites, including rapidmedia.com, paddlingmag.com, kayakanglermag.com and paddlingfilmfestival.com, paddlingevents.com, kayakanglerevents.com and paddlingawards.com (the “Websites”) (all the foregoing, the “Services”);
  2. How we use the data;
  3. With whom we may share the personal data;
  4. Legal basis for processing the data;
  5. Storage and security of your data;
  6. Your Privacy Rights, Choices and Disclosures, including those for Europe and California;
  7. Links to other sites;
  8. Privacy Policy updates; and
  9. Contact Information
1. Personal Data We Collect or Process

(a) The Services capture some information about you automatically utilizing background local storage and session storage technologies (“Cookies”). Cookies are small files or other pieces of data which are downloaded or stored on your computer or other device, that can be tied to information about your use of the Services (including certain third-party services and features offered as part of our Services). Examples of information of this type are your IP address, the browser you are using, the operating system you are using, the pages on the Services that you visit and details of your transaction activity. When we use Cookies, we may use “session” Cookies that last until you close your browser or “persistent” Cookies that last until you or your browser delete them. You may change your browser setting to decline the use of Cookies.

We use Google Analytics, a web analytics service of Google Inc. which uses Cookies to identify the frequency of use of certain areas of our Websites and to identify preferences. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. The information regarding your use of our Services that is generated by the cookie is transferred to a Google server in the United States and stored there. Google will use this information to analyze your use of the Services, compile reports on activity for us, and perform further services associated with website use and Internet use. Google may also transmit this information to third parties where required by law or to the extent that third parties process these data on behalf of Google. You can deactivate Google Analytics using a browser add-on if you do not wish the analysis to take place. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.

Pixel Tags or Clear GIFs, also known as Web Beacons or Web Bugs, are transparent graphical images placed on a website. We use these items on our Websites to permit us, for example, to count users who have visited those pages or opened an email and for other related statistics regarding use of our Services (for example, recording the popularity of certain content and verifying system and server integrity).

We operate social media pages on third party networks and have social media icons on our Services. When you visit or link to our social media pages, data is processed both by us and the applicable social media provider. Social media providers are unaffiliated with us, and we are not responsible for the content or privacy practices of social media providers. Social media providers have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.

We use third parties, including Google Ad Manager, Google AdSense and Hashtag, to help us tailor content on our Services to users or to serve ads or messages on our behalf. Such third parties may employ Cookies and web beacons to measure advertising or messaging effectiveness (such as which web pages are visited, which messages are responded to, or what products are purchased and in what amount). Some of our advertisements are those of our corporate customers and not based on our Websites’ users’ online browsing behavior unless you opt-in to customized advertising when you sign up on our Websites, in which case the advertisements may be based on your online browsing behavior.

We use Hashtag to service our programmatic ads. For more information regarding how Hashtag collects, uses, and shares your information please view their privacy policy here: https://hashtag-labs.com/privacy-policy.html.

We use Maz/Backlight to host and support our mobile application.  For more information regarding how Maz/Backlight collects, uses, and shares your information, please view their privacy policy here https://www.backlight.co/mazsystems/outputs-privacy and terms of use here https://www.backlight.co/mazsystems/outputs-terms.

When you click on a link that is provided by a third party or available in an advertisement, data is processed both by us and the linked site. Linked sites are unaffiliated with us, and we are not responsible for the content or privacy practices of the operators of such linked sites.

When using your mobile device to visit, access or use the Service, then additional categories of information that we collect may include:

  • Your name associated with your mobile device
  • Your telephone number associated with your mobile device
  • Your geolocation
  • Your mobile device ID information

(b) We (or our service providers) also collect information that you provide to us or to our service providers voluntarily, such as in the following situations:

  • When you sign up to receive newsletters, announcements and invitations
  • When you register for contests and giveaways
  • When you subscribe to our publications
  • When you create an account with us
  • When you rent videos for streaming
  • When you submit votes and respond to our surveys
  • When you contact us
  • When you apply for a job with us
  • When you inquire about advertising
  • When you enter into contracts for advertising

We may ask for your name, email address, physical address, phone number, username, password, company and employment information, and, if you are subscribing to a publication, payment card information. You may also upload a profile picture.

If you contact us, we will have access to the information you provide in the transmission.

We have a Careers page on our rapidmedia.com Website. If you apply for a job with us, we will collect the information you provider to us, for example in a resume and cover letter.

We utilize third-party providers to host our online store, process your payments and manage subscriptions. To the extent you are redirected to those providers’ user interfaces, information may be provided directly to such providers via our Services, and accordingly we may receive information about you from those providers in connection with your transactions on our Services.

(c) We do not knowingly collect information from users of our Services under the age of 18 and/or their internet usage, and such persons are not authorized to use the Services. If we obtain actual knowledge that a user is under 18, we will take steps to remove that user’s personal information from our databases. By using the Services, you represent that you are at least 18 years old and that you are of legal age to enter into legal agreements.

2. How We Use the Data

We use the personal data we collect for the following purposes:

  • For general business purposes, including managing your account, subscriptions and relationship with us, responding to enquiries and requests, and administrative purposes.
  • To complete services requested by you.
  • To manage and assure the integrity of our platform.
  • Provide the publications and information you request.
  • To display advertisements on our Services.
  • To send you marketing communications to you.
  • Manage contests and giveaways.
  • To fill employment positions.
  • To communicate with you, including to provide status updates, transactional emails, account information and other service communications.
  • To communicate with you for research purposes, including to request your participation in surveys and to solicit your votes for product awards.
  • To provide, maintain, and protect our Services.
  • To monitor the performance of our Services and improve your user experience.
  • To protect and defend our rights and property as well as the rights and property of our users and third parties.
  • To comply with legal obligations and regulations to which we are subject and cooperate with regulators, other appropriate agencies or authorities and law enforcement bodies, both within your jurisdiction and internationally.
  • For other purposes that we tell you about when you register or provide data about yourself to us.
  • For other legitimate business and lawful purposes.
3. With Whom We Share Personal Data

Rapid Media shares information with third parties that perform services on our behalf, including without limitation our website and app hosting providers, e-commerce site provider, advertising partners, payment processors, subscription managers, publishers, email and mail delivery service providers and professional advisors. Some of our third-party providers are located in the United States.

Rapid Media may share information with its U.S. parent company and affiliates. 

By providing information to us, you consent to the transfer of your personal information outside your jurisdiction of residence, including the United States.

We have relationships with third parties, including those of our advertisers and contest sponsors and we may provide them some personal information such as your name and email so that they may contact you about products or promotions you may be interested in.

When you click on a link that is provided by a third party or available in an advertisement, your data may be shared with the linked site, and Rapid Media may receive a commission in connection with your navigation to and activity on such linked sites.

We may disclose information if we have a good faith belief that disclosure is necessary by law or the legal process, to protect and defend our or others’ interests or property, or to enforce agreements you enter into with us.

We may share your data with a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation or other disposition of all or any portion of our business, assets or stock with such third party.

We may share aggregated and de-identified information with third parties (within or outside your country of residence) for analytical, research or other similar purposes.

Rapid Media may obtain your written consent from time to time in electronic form by using online agreements or other acknowledgements on the Services, including for any other contemplated uses of your personal data not addressed in this Privacy Policy. Please read all online agreements carefully before accepting them.

4. Grounds for Using Your Personal Data

We rely on the following legal grounds to process your personal information:

Consent. Some uses of your personal data as described in this Privacy Policy are subject to your consent, such as marketing email communications.

Performance of a contract. We may need to collect and use your personal information to enter into a contract with you and to perform Services that you request.

Legitimate Interests. We may use your personal information for our legitimate interests to provide our Services and to improve our Services and the content contained thereon. We may use technical information as described in this Privacy Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.

Compliance with Legal Obligations. We may use your personal information as necessary to comply with our legal obligations.

5. Storage and Protection of Your Personal Data

We retain the personal data we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected and to perform our contractual and legal obligations. Notwithstanding the generality of the foregoing, we store email addresses until the user requests to be unsubscribed or removes themselves through any self-service tools offered to the user.

We will retain personal data required to comply with privacy requests, to manage active accounts, as required by law, in order to resolve disputes, or to enforce our agreements. We will retain the personal data we process on behalf of our users as directed by them. We may also retain copies of your Personal Data for disaster recovery purposes, to prevent fraud or future abuse, or for our legitimate business purposes.

We do not store payment card information; rather we utilize a third-party payment processor and store only an electronic receipt that sets forth confirming payment details, such as purchase date, the expiration date of the payment card and the payment ID, but not complete payment card information.

We take reasonable administrative, physical and technical precautions to protect your personal data and communications between us. This includes, when required or as we deem appropriate and feasible under the circumstances, encryption and written commitments from third parties that may have access to your data that they will protect the data with appropriate safeguards.

No Internet or e-mail transmission is ever fully secure or error free, however. We therefore cannot guarantee absolute security of your data, and we are not responsible for processes and networks that we do not control. Users assume the risk of security breaches and the consequences resulting from them. Please be careful in deciding what information you send to us via email or over the Internet.

6. Your Rights, Choices and Disclosures

(a) General. This section is subject to specific disclosures on privacy rights set forth below. We are committed to facilitating the exercise of your rights granted by the laws of your jurisdiction, which may include the right to request the correction, modification or deletion of your personal information and the right to opt out of the sale or sharing of your personal information. We will do our best to honor your requests subject to any legal and contractual obligations. If you would like to make a request, cancel your account or request we delete or no longer use your account information to provide you Services, contact us at [email protected].

You may opt out of receiving electronic marketing communications from us by clicking on the “unsubscribe” link on the communication or contacting us at [email protected]. Some non-marketing communications may not be subject to a general opt-out, such as communications about your orders, disclosures to comply with legal requirements and other support-related information.

You may edit your profile information connected to your account and turn off any auto-renewal(s) of your subscription(s).

Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal data, such as the right to complain to your local data protection authority and the right to appeal our decision regarding a data access request.

You may refrain from providing, or withdraw, your consent for Cookies via your browser and mobile settings.

(b) Your European Privacy Rights and Choices. While we do not specifically market the Services to those who reside in Europe, we will provide accommodations for the exercise of your rights provided under data protection laws of the European Union, the United Kingdom or another jurisdiction that has adopted laws substantially similar to the General Data Protection Regulation (“GDPR”). Your privacy rights under GDPR include the following:

  • Transparency and the right to information. Through this policy we explain how we use and share your information. However, if you have questions or need additional information you can contact us any time.
  • Right of access, correction, restriction of processing, erasure. You may contact us to request information about the personal data we have collected from you and to request the correction, modification or deletion of such personal information, which requests we will do our best to honor subject to any legal and contractual obligations. To make a request or to ask us a question about our data practices, please contact us via email at [email protected].
  • Right to withdraw your consent at any time. When we process your personal data based on your consent, you have the right to withdraw it at any time.
  • Right to object at any time. You have the right to object at any time to receiving marketing or promotional materials from us by either following the opt-out instructions in commercial e-mails or by contacting us, as well as the right to object to any processing of your personal data based on your specific situation. In the latter case, we will assess your request and provide a reply in a timely manner, according to our legal and contractual obligations. Some non-marketing communications are not subject to a general opt-out, such as communications about transactions and disclosures to comply with legal requirements.
  • Right to data portability. You have the right to data portability of your own personal data by contacting us.
  • Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you.
  • Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the European Privacy regulation, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement.

(c) California Disclosures

California “Shine the Light” Information-Sharing Disclosure: California residents may request a list of all third parties with respect to which we have disclosed any information about you for direct marketing purposes and the categories of information disclosed. If you are a California resident and want such a list, please send us a written request by email to [email protected] with “California Shine The Light Rights” in the subject line.

California Do Not Track Disclosure: We do not respond to Do Not Track browser signals.

California Consumer Privacy Act Disclosures. Rapid Media is not a “business” subject to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act.

7. Links to Other Sites

Our Services may contain links to other websites for your convenience or information. These websites may be operated by companies unaffiliated with us, and we are not responsible for the content, products, services or privacy practices of those websites. Linked websites may have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit the websites.

8. Privacy Policy Changes

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our information practices, and any such amendments shall apply to information already collected and to be collected. Your continued use of the Services after any changes to our Privacy Policy indicates your agreement with the terms of the revised Privacy Policy. Please review this Privacy Policy periodically and especially before you provide personal data to us. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page. The date of the last update of the Privacy Policy is indicated at the top of this Privacy Policy.

9. Questions and Contact Information

You can contact Rapid Media by mail, email and telephone.

Rapid Media
PO Box 2244
Revelstoke, BC, V0E 2S0 Canada
1-866-709-4985
613-706-0677
[email protected]